BOOGIE TONIGHT

Friday, February 18, 2005

ROCAWEAR'S NEW 'ROC FOR LIFE' AD CAMPAIGN

Ron Artest and Karolina Kurkova are two of the many celebrities starring in Damon Dash's new "Roc for Life" ad campaign. The ad, which debuts in March publications, also features Dash, Kevin Bacon, Naomi Campbell and others to promote the many brands under "The Roc" umbrella-Rocawear, Team Roc, Damon Dash Music Group, Roc Digital (Roc Box MP3 player) Armadale Vodka, Dash-Dibella Boxing, C. Ronson, Damon Dash Collection clothing and others.



The print ad campaign will debut in the March issues of Details, Elle, GQ,
Teen Vogue, V, Vanity Fair, Vibe, Vogue, W and XXL

2 Comments:

  • Last week I essayed the new fashion and advertising content in Details. The RocaWear ad was the one that I did not post, lol. Thought it may make a better separate story.

    Which you have done very capably. Good deal. Its a nice mix, right?

    The page looks very nice. FYI, I love MAW, just mentioned them.

    Good job!

    By Blogger Rod, at 2:39 AM  

  • thanks rod, ive been slacking in the blogging lately...

    By Blogger boogietonight, at 11:08 PM  

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